Kelly Smith graduated from Emporia State University with a BS in Business and Major in Marketing in 1996. He then went on to work for Enterprise Rent-A-Car and held several management positions including heading up the marketing over 5 states for the sales division.

It was in this position that he realized that companies were paying too much for printing services, promotional products, and graphic design. Kelly then decided to answer his calling and left corporate America and vowed to help businesses market themselves more effectively and less expensively.