The leaders at The Lending Village all started from a customer facing origination model. Many existing companies are built by people or industry “experts” that do not appreciate the purpose of Mortgage lending; the customer. Being on the front lines of mortgage for many years, we see the process from the eyes of the consumer. The number one complaint that loan officers or mortgage brokers get is “not returning phone calls”, and lack of communication. We’ve solved this problem by making our loan officers available nights and weekends, and through different means of simple communication (email, text, calls, etc). We have made service our Number One priority since our start. The Lending Village has trained our current loan officers on the importance of communicating with clients, and lending partners, during normal and outside of business hours. Throughout our tenure we have been able to secure many transactions on the weekend and late nights because of our willingness to serve and make ourselves available outside of standard hours.