Locatelli’s first opened its doors in Cypress, Texas on October 1, 2003. The founders, Adam and Katie Womack had been infused with the idea of operating a pizza business by Adam’s older brother Paul. They had to pause and give long thought to being a husband and wife team working together 16 hours a day, 6 days a week.

With visions of being featured on an episode of Divorce Court, coupled with friends and family placing bets as to which would last longer, the business or the marriage, they decided to “press” on and begun to dig through the Womack Family recipe vault where they found a pizza dough recipe on a tattered index card from 1956 written by Adam’s Grandmother Rho Rho along with several tried and true specialties from Adam’s mother’s kitchen.